Beth Soberg

President and Chief Executive Officer, UnitedHealthcare of Arizona, Colorado, New Mexico and Wyoming

Ms. Elizabeth (Beth) Soberg is Chief Executive Officer of UnitedHealthcare of Arizona, Colorado, New Mexico and Wyoming.  Ms. Soberg brings more than 25 years of industry experience, including more than 15 years with UnitedHealth Group, to this significant leadership role.  Ms. Soberg is responsible for the health plan’s business development, operations, community and regulatory relationships in each state.  She directs the development of near and long-term strategic plans, staff development and the implementation of tactical initiatives that drive business and company objectives.

During her tenure with UnitedHealth Group, Ms. Soberg has served in several key leadership roles within Uniprise, Specialized Care Services and UnitedHealthcare.  Ms. Soberg played a key role in the development of the UnitedHealthcare product portfolio in the Northwest and was responsible for launching the ancillary suite of products nationwide through the UnitedHealthcare distribution model.  Most recently, she served as Regional Vice President of key accounts for the Southwest Region where she was successful in driving key strategic growth initiatives with the region’s market leaders and was a key player in the integration of legacy-PacifiCare.

Ms. Soberg is an active board member with Mile High United Way (MHUW)/Colorado Chapter, Colorado Associations of Health Plans (CAHP) and University of Colorado Denver Executive Advisory Board (EAB).  Ms. Soberg is also a member of the University of Colorado Denver’s Risk Management and Insurance (RMI) Program Advisory Council, Colorado Concern, Colorado Forum, Colorado Association of Commence and Industry (CACI) and was appointed in 2011 to the Colorado Health Benefit Exchange Board of Directors (COHBE) for the State of Colorado, by Governor John Hickenlooper and Chairs the COHBE Implementation and Technology Committee.